First and foremost, have a professional artist design a color brochure that fully describes your capabilities and strengths along with the benefits that customers can expect from your services. You will also want to engage a professional to design a website that mirrors your advertising brochure. Whenever possible, choose a domain name that is easy to remember and contains your company name. Be certain to update your website periodically.

Upon publishing your website, it is imperative to let others know about your services. Networking with other professionals can bring you work through their business activities. Architects, engineers, contractors, and consultants can be excellent strategic partners. Once you have established a relationship, you reap the benefit of their sales efforts at no cost.

Once you have identified business prospects within your region, hit the bricks and do some old fashioned selling. In this day of internet selling, email and instant messaging, putting a human face on your company can be worth its weight in gold.

ASTM International is a nonprofit, international organization that develops and publishes voluntary consensus standards for a wide range of materials, products, systems, and services. ASTM has more than 30,000 members, including over 1150 organizational members from more than 150 countries. ASTM publishes eight separate standards pertaining to the conduct of infrared inspections and the use of thermal imaging equipment.

Presently, IRINFO.ORG contains hundreds of useful Tips of the Week and dozens of technical articles pertaining to infrared thermography and related technologies – all of which can be accessed for FREE!

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