Short Course 2: The Internet of Things (IoT)

When we look at the digital technology that surrounds us, how do we know if it’s helping our business or preventing a potential increase in profits? Given that digital technology has been changing at an exponential rate, what we had 3 years ago doesn’t apply to our digital strategy today. As business owners, we need to have the right tools in our toolkit to ensure that the technology is working for us and not against us.

Take a journey into the past to learn where we were and how the emergence of web advertising and mobile technology changed the landscape. Were there really Penguins, Pandas and Hummingbirds analyzing our websites, and what does it all mean today? Analytics are important to understand trends and make digital decisions for your audience, but once you have the information, what can you do with it? What exactly is an App, and why do they need analytics? Why is social media important for your business, and what does all of this mean for the future?

Come explore these topics during this presentation to learn how your business can develop a digital strategy that works for your audience in today’s changing digital marketplace. We will conclude with a look into the future and a discussion about the Digital Round Trip.

Learning outcomes

This course will enable you to:

• understand today’s digital strategy
• have the right tools in your toolkit
• use analytics to understand trends
• develop a digital strategy the works for your audience

Intended audience

This material is intended for anyone tasked with developing a digital strategy for their company.

Instructor 

Anthony Romano has extensive experience with Digital projects in the TV, film, corporate and medical education field spanning over 20 years. From his 10 years at Bristol-Myers Squibb to over 10 years on the agency side, he has delivered projects and executed digital strategy for everything from multi-day conferences, E-learning, email marketing, websites, digital advertising, live event management, on location video production, video editing and state of the art exhibit technology. In addition, he is a director, producer and editor who has worked with many different faculty across various therapeutic areas and corporate initiatives. His passion for technology and drive to stay on the cutting edge have helped him continue to deliver state of the art digital deliverables for medical, pharmaceutical  corporate and educational initiatives. Anthony received a degree in Radio Television and Film from Temple University with a minor in psychology. He belongs to the National Association of Broadcasters and holds several management and technical certifications.

Notes

Course price includes an electronic copy of PowerPoint handouts.

Price

Course FREE to full-conference attendees, all others: $99.00